Our ideas, thoughts & musings on profitable lending.

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Phil Huff

An End to the Best-of-Breed Debate

“Lenders who spend time evaluating lending technology beyond the Digital Lending Platform will fall behind those who use those same resources on building strong lending teams, constantly evolving processes to maximize efficiency and building stronger borrower relationships.”

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Accelerated Closing
Mortgage Cadence

Technology’s Peak Risk Phase

When shopping and comparing for a new LOS, it’s not enough to look solely at the features & functionality. Know the value of a quick implementation as you weight the fastest way to profitability.

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Mortgage Cadence

URLA’s Impact on Borrower Trust

“But that may not be the most significant risk lenders face as URLA’s changes begin to go into effect in a few months. The biggest impact is likely to involve trust issues with mortgage borrowers.”

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