Our ideas, thoughts & musings on profitable lending.

Featured Post

Phil Huff

An End to the Best-of-Breed Debate

“Lenders who spend time evaluating lending technology beyond the Digital Lending Platform will fall behind those who use those same resources on building strong lending teams, constantly evolving processes to maximize efficiency and building stronger borrower relationships.”

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Executive Strategy
Mortgage Cadence

Management by Educated Guess

“One thing we all know is the cost of making a mortgage has never been higher. We’ve watched it more than double over the last ten years. At the same time, productivity, the closest performance indicator cousin to cost-to-close, has never been lower.”

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High Performance Lending
Dan Green

High Performance Metric #1: Velocity

Every moment someone in the lender’s shop is working on the deal the company is accruing costs. The longer it takes, the higher the cost-to-close and the lower the profit the lender will receive from the deal.

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