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Blog

The industry ideas, tips, and trends we're currently musing on

Effective Marketing in a Noisy Marketplace

In a crowded market, there are ways to make your messages stand out from your competitors by leveraging these strategies.

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Recent highlights

Blog
Effective Marketing in a Noisy Marketplace

In a crowded market, there are ways to make your messages stand out from your competitors by leveraging these strategies.

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Blog
Simplifying Cybersecurity

Cyber threats are a constant concern, but with Mortgage Cadence, lenders can take proactive steps to safeguard their networks.

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The Coming Evolution in Reverse Mortgage Product

As lenders continue to search for new sources of revenue, new reverse mortgage products offer significant benefits.

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Getting the Most Out of Existing Tech Investments

A strategic approach to a lender’s business is through acquiring new technologies and harnessing the full potential of existing investments.

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Cybersecurity Starts at the Top and Impacts All

Amidst a surge in data breaches, it's important to have cybersecurity that extends from leadership commitment through the entire company.

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Home Equity Lending: An Opportunity in 2024

Lenders should consider enhancing their technology infrastructure to facilitate seamless home equity lending workflows in 2024 and beyond.

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The Technology Partner Lenders Need Now

Lenders need a technology partner capable of assuming a strategic role, guiding their approach to navigate the future market landscape.

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Lenders Seeking Answers to Important Questions

What questions are lenders asking us to gauge our capabilities as a technology partner?

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An Exciting Year Ahead

The plans we have for the Mortgage Cadence Platform (MCP) are plenty of reason to get excited as we enter the new year.

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Ginnie Mae Confirms Support for Reverse

Mortgage lenders are seeking out new avenues to generate revenue by investigating reverse mortgage lending.

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Insight the Industry Needs Now

How can data produce a view of the industry from a high level, but can also be used to drill down to the performance of specific lenders?

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FHA Moves to Offer Reverse Borrowers Options

FHA adjusts to the evolving housing market and aims to attract lenders to explore reverse mortgages as an avenue for expansion and innovation.

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The Advantage Depositories Have Now

Depositories have a definitive advantage in a market where finding new customers is the key to driving more business.

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The Challenge IMBs Must Overcome in 2024

Independent Mortgage Banks (IMBs) are grappling with a shift from successful refinance to a challenging purchase money market.

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Big Lenders Return to Reverse Mortgage Show

After conversations at a recent reverse mortgage show, a common goal emerged: increase loan volumes through the introduction of new products.

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How AI is Making Us Think Differently

As AI-powered tools continue to move into the mortgage business, lenders should learn how to ask questions to make new technologies work.

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The Real Benefit of AI in Mortgage

The power of artificial intelligence is in the use case and the willingness of the lender to use it.

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The Best Defense Against Buyback Requests

It’s important that lenders also look internally for ways to defend against loan buyback requests.

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Efficiency: The Critical Metric for Mortgage Lenders

Efficiency is a critical concern for lenders, who are seeking to enhance it by adopting advanced technology solutions.

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Finding Your Guide in an AI-Powered World

AI is here and ready to be used today, but finding the right technological partner to guide you through these changes is vital.

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Innovation is a Team Sport

How do lenders assess whether their partners are capable of supporting them in their pursuit of technological innovation?

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Reverse Mortgages Right for a Changing Market

What should leaders do to prepare for meeting the needs of the growing senior population and remain competitive in the market?

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The Blending of Forward and Reverse Mortgage Sales Teams

The blending of forward and reverse sales teams brings both new opportunities and some understandable resistance.

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Back to Basics
A History of Fannie Mae and Freddie Mac

Understanding the history of GSEs, Fannie Mae and Freddie Mac, and how they play a role in the mortgage industry today.

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Making Survival Decisions in Times of Crisis

With high interest rates, the decisions that lenders make can determine whether they succeed or leave the business.

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The Mortgage Industry’s Next Winning Strategy

Mortgage lenders compete in a business that is both simple and complex, which means we often have different approaches.

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Back to Basics
What is a GSE? What is Their Relationship With Mortgage Lending?

Understanding what a government-sponsored enterprise (GSE) is, and what their relationship with mortgage lending is.

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Trends for Senior Homeowners Point to Reverse Mortgage Opportunity

There are two big trends that are driving more older homeowners to loan products: rising consumer prices and and aging American population.

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Back to Basics
Reverse Mortgages

Understanding what a reverse mortgage is, and learning who qualifies for this opportunity and why they do.

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AI is Coming, but it’s Not What You Think

Artificial intelligence (AI) creates improvement in experience for both consumers and those delivering the service.

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Back to Basics
What is a Mortgage POS? How Does it Differ from an LOS?

Understanding the key differences between a mortgage POS and a mortgage LOS, and when to use each solution.

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Clearing Obstacles to Get Better Technology

What obstacles are lenders facing when it comes to technology, and how can they overcome them to create a stronger business?

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Choosing the Right Partner in a Crisis

Why should lenders try to find a partner who has a view of the entire loan origination landscape, and how does it create more opportunity?

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AI’s Superpower: Allowing Human Redeployment

What can AI offer our industry, and why should lenders take advantage of it?

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The Mortgage Industry’s Low-Hanging AI Fruit

Despite all the technology lenders have deployed over the past three decades, mortgage's are still pretty behind.

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Building a Bridge from One Side of the Mortgage Business to the Other

We are witnessing a shift, with technology connecting the forward and reverse mortgage industry and professional loan officers.

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The Technology That Puts Lenders in Control

Lenders need two things to take control of their business. Creating the workflows they want, and the ability to customize their experience.

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The Stories Industry Data is Telling Now

In regards to the reverse mortgage industry, what does recent data show us and the future market opportunity?

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Why Now is the Time to Simplify Your Tech Stack

There are three reasons that lenders are entering into conversations with us now regarding the simplification of their tech stacks.

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How Independent Mortgage Banks are Responding to Borrowers’ Need for Cash

How are Independent Mortgage Banks (IMBs) responding to borrowers' need for cash in today's market?

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Approaching the eClosing Tipping Point

When will the mortgage industry start to accept the idea of a fully electronic loan closing (eClosing) process?

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Avoiding Reputational Risk in Reverse Mortgages

Why should mortgage lenders consider adding reverse mortgage loans to their product menu, and what are the risks that come with it?

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Why Rising Rates Can Never Keep the Mortgage Business Down for Long

Instead of rising rates determining the condition of the market, what factors drive the industry and show what goes down will inevitably rise again?

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Cooperative Home Buying Could Be What’s Next

With low housing inventory, high home prices and rising interest rates, cooperative home buying with joint tenancy might be the answer.

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Preparing for Additional Data Privacy Legislation

Seeking to modernize financial data privacy laws and give consumers more control how their data is used, how can we prepare for this new legislation?

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Did ChatGPT Just Make Chatbots Mortgage-ready?

How has the mortgage industry used chatbots like ChatGPT previously, and what additional AI tools can we expect to see in the future?

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Making Process Changes Easy in Mortgage

In order to keep up with industry changes, a lender's technology needs to be easily customizable to their needs.

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The Unrealized Mortgage Servicing Opportunity

How does the application of AI to the mortgage servicing process help with finding business where no one else can?

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Why The Industry Must Start Sharing Data

How can lenders fully maximize the value that new AI tools can bring to our industry, and the borrowers we serve?

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Getting LOs On Board with Loan Product Changes 

Many lenders are making the decision to add reverse mortgage loan products to their menus, setting themselves up for future success.

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Why Reverse Mortgages Are About to Heat Up 

Being able to originate a compliant reverse mortgage loan using existing technology and staff is a huge advantage for lenders.

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