Our ideas, thoughts & musings on profitable lending.

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Executive Strategy
Mortgage Cadence

Management by Educated Guess

“One thing we all know is the cost of making a mortgage has never been higher. We’ve watched it more than double over the last ten years. At the same time, productivity, the closest performance indicator cousin to cost-to-close, has never been lower.”

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High Performance Lending
Dan Green

High Performance Metric #1: Velocity

Every moment someone in the lender’s shop is working on the deal the company is accruing costs. The longer it takes, the higher the cost-to-close and the lower the profit the lender will receive from the deal.

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