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One of the 5 key metrics to monitor if you're looking to increase your profitability in mortgage lending is your Pull Through rate.
An astronomical 60% of loan applications fail to close... that's 6 out of 10 loans! It happens for a variety of reasons and happily there are many that you can control because when you do increase your pull through rate, you increase profits.
Today's LendTech Briefing guest Jeff Shood, President & CEO of Intuvo, explains the reasons why customers fall out after applying, and how by providing a highly personalized borrower experience you can drastically improve your pull through rate.
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