In every business there are key performance indicators (KPIs) that matter. These are the ones that guide decisions and help measure success. Without them a business is like a boat without a rudder, just drifting and bobbing – at the mercy of the tide.
We know that profitable mortgage lending happens when you track 5 key metrics consistently.
In today’s 10-minute episode of LendTech Briefing, EVP of Operations for Mortgage Cadence, Dan Green, lends his decades long experience in mortgage lending and shares the only metrics that matter for profitability in lending.