New Ways to Market Your Mortgage Lending Business in 2018 | Jacob Gaffney

Most banks and credit unions are fighting for the same mortgage lending business and borrowers, but are they succeeding? No one likes to be bombarded with advertisements and offer emails saying, “Sign Up Today!” So how do you promote your mortgage lending business and provide the optimal borrower experience without annoying your customers?

On today’s episode of LendTech Briefing, Jacob Gaffney, Editor in Chief of HousingWire, discusses the unconventional communication methods that are rapidly gaining popularity as you learn new ways to reach your desired audiences.