Avoiding Price Tag Deception 101 | John Detwiler

Although a low price tag is often enticing, when it comes to lending technology, it’s important to have all the facts. A low up-front cost doesn’t equate to a sound financial decision when your cost to close doesn’t improve. Don’t fall into the trap of paying a high long-term cost for a low-priced solution when your business’ efficiency is on the line. Spending the larger amount to get the higher quality product is an investment in the future.

On today’s episode of LendTech Live, John Detwiler, SVP of Sales Operations at Mortgage Cadence, discusses his experience with the high cost of a low-priced solution.