Increased Member Share Begins with Being “Borrower-Obsessed”

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"You'll only make the mortgage if you reach your member at the opportune time."

Customer acquisition is one of the top five challenges for consumer lenders, according to Accenture Research. This comes as no surprise in today’s competitive lending environment, as refinances are at the lowest level in years. The shift to a purchase market demands a renewed focus on increased mortgage production, or put another way, increasing your member share and becoming “borrower-obsessed.”

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Claire Hamilton

Claire Hamilton

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