The need to be competitive in the mortgage lending business has never been greater. Fortunately, depository lenders have an advantage in this area as their existing customer base is a ready-made prospect database for mortgage lending, if they can tap it. High performance lending and greater profitability comes can be tracked to 5 KPIs.
A highly personalized borrower experience that is fast, simple, transparent and secure across all channels, both online and offline, is a universal want of all borrowers.
By: Dan Green for CBInsight There was good news a few weeks ago for mortgage lenders. In late August 2015, the Mortgage Bankers Association reported