Springer Heads Mortgage Cadence Sales Initiative
Mortgage industry veteran brings strategic sales and marketing experience to industry's leading provider of enterprise lending solutions
03.01.2007
Mortgage Cadence, Inc., a leading provider of enterprise lending solutions (ELS) for the mortgage industry, has appointed Lisa Springer, executive vice president of sales. Springer boasts 14 years of experience in the mortgage industry with five years focused specifically on mortgage technology at Mortgage Cadence.
During the last five years, Springer has performed multiple roles within Mortgage Cadence with a primary focus on marketing, sales and sales training. Additionally, she has been tasked with creating sales planning and implementation strategies for multiple market segments while meeting the strategic goals outlined by prospects – increasing loan volume without increasing FTE, minimizing risk, or streamlining lending processes. In her most recent role, she coached the Mortgage Cadence sales team with targeted sales strategies to effectively close active pipeline deals.
As a natural progression, this expanded role will allow Springer to develop and execute a corporate sales plan to ensure the Mortgage Cadence sales team achieves its future revenue goals. In addition, Springer will manage all efforts required to increase sales and market share for the Mortgage Cadence suite of products and services while providing leadership and a clear corporate vision to the sales vice presidents.
"Throughout her tenure here at Mortgage Cadence, Lisa has dedicated herself to extending the Mortgage Cadence product suite to meet clients' needs," stated Michael Detwiler, CEO for Mortgage Cadence. "Her strategic approach to sales, coaching and mentoring abilities, as well as her understanding of the consultative enterprise sales concept makes her well suited for this position. I know that in this role, Lisa's leadership will strengthen our sales team and further increase our market share."
Springer has a Bachelor of Science degree in Business Administration from Regis University where she graduated magna cum laude. Springer is also a certified Colorado college instructor with an emphasis on marketing, management, strategic planning and direct selling courses.
About Mortgage Cadence
Mortgage Cadence supplies mortgage lending platforms that enable companies to focus on profitability and superior service. Comprised of comprehensive end-to-end loan origination software at its core, a business rule management system (BRMS), workflow engine, product and pricing functionality, automated underwriting, imaging/electronic document management and document preparation services, the system gives companies the flexibility to readily adapt to industry changes and easily capitalize on new business opportunities. Built on an ever-evolving, SOA-based architecture, consisting of functionality to innovate the mortgage process, and an eye toward the eventual realization of e-Mortgages, Mortgage Cadence provides the last lending platform a company will ever need. To learn more, please visit us on the Web at http://www.mortgagecadence.com.