By Anthony Garritano

Despite the market downturn, the online channel is surviving and growing, which is why lenders should start investing in this technology today. Sure, the pundits said the online channel would be larger by now, but there's no denying it's the channel of the future. With the growth in social networks and the need to get instant data, the borrower of the future wants to self-serve online. It's the next generation of mortgage lending.